I turned my craft into an identity

and it made me forget that I’m magic.

Lately, I’ve been working on getting in touch with the part of me that is spiritual. I’ve been thinking about craft.

Over the past several years, I have taught myself to prosper—not in all ways, but in the ways that have made me feel “bigger” as a person. I went viral talking about tarot and meditation on TikTok, getting millions of views on videos about determining whether or not you have “witch hands.”

I have subjugated my own magic—in large part, by monetizing it—and I turned my craft into an identity. Transforming my face into the face that represents a brand allowed my magic to become an other, something apart from me.